Ignoring the latest trends in niche production, 1Word will move away laterally from the competition. Instead of competing head on with current musical product through the development of yet another niche, instead we intend to cross over many niches concentrating on mixed genres for an eclectic sound distinctly rhythmically and melodically unique. Our intention is to bring this new music to market using traditional routes and rely on social media networking as well.

Independent record labels contract with artists to arrange and finance the production of original master recordings. Enterprises in the industry hold the copyright to the master recording and derive most of their revenue from the sales, leasing and licensing of the master recordings to others.

Chief among 1Word LLC’s goals is to design and provide creative and effective mass marketing for its artists. As music is being produced in studio, promotion and marketing strategies will be formulated. It is crucial that the marketing plan for each new release is in motion several weeks before the product is completed in studio. 1word LLC will employ multifaceted promotional strategies for its product releases including: hiring regional independent record promoters and creating radio promotions, Internet sites, broadcast videos, dance club promotions, in-store/co-op promotions and other promotions to the general public through print, video and Internet mediums.